Hawaiian Airlines May Day 2021 envisions a future for kamaʻāina and malihini
The annual Lei Day celebration premieres on Saturday, May 1, 2021, statewide at 6:00 pm on KGMB and 7:00 pm on KFVE, and worldwide via Facebook Live by Kāhuli Leo Leʻa and various partnering organizations. The program will also be re-broadcasted on May 3, on KFVE at 8:00pm.
Kāhuli Leo Le‘a will produce “Hawaiian Airlines May Day 2021: Mākaʻikaʻi,” a virtual concert that continues the annual Lei Day tradition by the Brothers Cazimero. Keauhou, the 17-time Nā Hōkū Hanohano award winning group, returns to headline the concert experience with special guests, Robert Cazimero and his Hālau Nā Kamalei o Līlīlehua, Manu Boyd, the Haʻehaʻe girls, Ka Lā ʻŌnohi Mai o Haʻehaʻe under the direction of nā kumu hula Tracie and Keawe Lopes, Hālau Mōhala ʻĪlima under the direction of kumu hula Māpuana de Silva, and host, Billy V.
Echoing last year’s presentation, the concert experience will return in a virtual format, maintaining the collective commitment to re-imagine treasured events and gatherings amid COVID-19. The broadcast will premiere on Friday, May 1, 2021, statewide at 6:00 pm on KGMB and 7:00 pm on KFVE, and worldwide via Facebook Live by Kāhuli Leo Leʻa and various partnering organizations. The program will also be re-broadcasted on May 3, on KFVE at 8:00pm.
Inspired by the ʻĀina Aloha Economic Futures (“AAEF”) declaration and Huliau Statement, the program will take viewers beyond the aesthetic pleasures of song, dance and storytelling. The program supports an ʻĀina Aloha Economic Future by having viewers experience mākaʻikaʻi, visits to endeared places shared by kamaʻāina, those deeply rooted in these places. Enjoying mele, hula, and moʻolelo––in the ways only kamaʻāina can share––promotes an economic future of Hawaiʻi that finds success only through aloha ʻāina, a deep and abiding love for the places and people of Hawaiʻi.
Producer and Kāhuli Leo Leʻa executive director, Zachary Lum says, “as Hawaiʻi continues welcome malihini [visitors] back to our islands, we are eager to utilize online platforms, bringing May Day to wider audiences and delivering an important message through this creative presentation. We believe that a brighter future for tourism in Hawaiʻi involves re-centering tourism on kamaʻāina, so that malihini can come to enjoy meaningful mākaʻikaʻi (visits) that are guided, driven, and informed by kamaʻāina.” Lum adds, “Such an interaction can continue to be a driving force when they are led by Hawaiʻi’s greatest assets: our kamaʻāina who love these islands.”
The broadcast will be another memorable chapter in the series of May Day concerts with the joint support of co-title sponsors, Hawaiian Airlines and the Hawaiian Islands, and sponsors, Kanaeokana, Okinakalani Ltd., Studio Saki, Council for Native Hawaiian Advancement, and Walmart.
“We look forward to once again virtually extending our aloha to our May Day audience in Hawai‘i and abroad by inviting them to mākaʻikaʻi and celebrate Hawaiian music, dance and storytelling with an amazing lineup of local talent” said Robert Sorensen Vice President Marketing and E-Commerce at Hawaiian Airlines.
Director of Hawaiian Cultural Affairs and Natural Resources at Hawaiʻi Tourism Authority, and co-author of the ʻĀina Aloha Economic Futures declaration, Kalani Kaʻanāʻanā also adds: “May Day will be an opportunity to continue the conversation around the ʻĀina Aloha Economic Futures declaration, encapsulating this important message through presentations of mele, hula, and moʻolelo (stories) of kamaʻāina. We hope you join us as we maintain our collective commitment toward our economic future rooted in aloha ʻāina.”
For more information and updates, visit wearalei.org and follow Kāhuli Leo Leʻa on Facebook and Instagram (@kahulileolea).
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The Hawai‘i Tourism Authority is the State of Hawai‘i agency responsible for strategically managing its support of the tourism industry. Established in 1998 to support Hawai‘i’s leading industry and largest employer, HTA continually strives to help ensure tourism’s sustainability and the benefits it brings to residents and communities statewide. For more information about HTA, please visit www.hawaiitourismauthority.org. Follow updates about HTA on Facebook, Instagram, Twitter (@HawaiiHTA) and its YouTube Channel.